Brand strategies of Jordanian telecommunications service providers
Year of publication: |
2011
|
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Authors: | Alamro, Ahmed ; Rowley, Jennifer |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 18.2010/11, 4/5, p. 329-348
|
Subject: | Telekommunikationsnetz | Telecommunications network | Mobiltelefon | Mobile phone | Beziehungsmarketing | Relationship marketing | Jordanien | Jordan |
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