Antecedents of consumer adoption of over-the-top services in South Korea
Year of publication: |
2022
|
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Authors: | Jeong, Dahye ; Lee, Minyoung ; Park, Eunil |
Published in: |
International journal on media management : JMM. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1424-1250, ZDB-ID 2020935-6. - Vol. 24.2022, 3, p. 121-136
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Subject: | Medienmanagement | Media management | Konsumentenverhalten | Consumer behaviour | Digitale Dienste | Web-based service | Südkorea | South Korea |
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