Antecedents of Coupon Proneness: A Key Mediator of Coupon Redemption
Year of publication: |
2013
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Authors: | Clark, Ronald A. ; Zboja, James J. ; Goldsmith, Ronald E. |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 13284459. - Vol. 19.2013, 2 (1.3.), p. 188-210
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