Antecedents of destination brand loyalty for a long-haul market : Australia's destination loyalty among Chilean travelers
Constanza Bianchi; Steven Pike
| Year of publication: |
2011
|
|---|---|
| Authors: | Bianchi, Constanza ; Pike, Steven |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 28.2011, 7/8, p. 736-750
|
| Subject: | Urlaubsverhalten | Holiday behaviour | Chilenisch | Chilean | Destinationsmanagement | Destination management | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009411369