Antecedents of loyalty toward rural hospitality enterprises : the moderating effect of the customer's previous experience
Year of publication: |
2013
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Authors: | Peña, Ana Isabel Polo ; Jamilena, Dolores María Frías ; Molina, Miguel Ángel Rodríguez |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 34.2013, p. 127-137
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Subject: | Ländlicher Raum | Rural area | Gastgewerbe | Hospitality industry | Kundenwert | Customer value | Firmenimage | Corporate reputation | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Spanien | Spain |
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