Antecedents of online reviews' usage and purchase influence: an empirical comparison of US and Korean consumers
Year of publication: |
2009
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Authors: | Park, Cheol ; Lee, Thae Min |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 23.2009, 4, p. 332-340
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Subject: | Online-Marketing | Internet marketing | Printwerbung | Print advertising | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Internationales Marketing | International marketing | Südkorea | South Korea | USA | United States |
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