Antecedents of repurchase intention : propositions towards using marketing strategy to mitigate the attrition of online students
Year of publication: |
2009
|
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Authors: | Kenney, Matthew G. ; Khanfar, Nile M. |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 30.2009, 3, p. 270-286
|
Subject: | Hochschule | Higher education institution | E-Learning | E-learning | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
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