Characteristics of physicians targeted by the pharmaceutical industry to participate in e-detailing
Year of publication: |
2009
|
---|---|
Authors: | Alkhateeb, Fadi M. ; Khanfar, Nile M. ; Doucette, William R. ; Loudon, David |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 26.2009/10, 2, p. 98-116
|
Subject: | Iowa | Pharmaindustrie | Pharmaceutical industry | Verkaufsförderung | Sales promotion | Mobile Marketing | Mobile marketing | Zielgruppe | Target group | Ärzte | Physicians |
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