The Power Of Affective Response And Cognitive Structure In Product-Trial Attitude Formation
| Year of publication: |
2007
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|---|---|
| Authors: | Kim, Jooyoung ; Morris, Jon |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 36.2007, 1, p. 95-106
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