Antecedents to purchase decision of high and low involvement products amongst Indian youth
Year of publication: |
2011
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Authors: | Khare, Arpita ; Rakesh, Sapna |
Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3845, ZDB-ID 2614379-3. - Vol. 1.2011, 3, p. 262-275
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Subject: | Markenartikel | Brand | Markenimage | Brand image | Werbung | Advertising | Kaufentscheidung | Purchase decision | Jugendliche | Youth | Indien | India |
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