Antedecents of proactive and responsive market orientation
Year of publication: |
2013
|
---|---|
Authors: | Lamore, Paul R. ; Berkowitz, David ; Farrington, Philip A. |
Published in: |
International journal of sustainable strategic management. - Genève : Inderscience Enterprises Ltd., ISSN 1753-3600, ZDB-ID 2442516-3. - Vol. 4.2013/14, 1, p. 2-23
|
Subject: | organisational culture | market orientation | market performance | competitive intensity | innovation management | Marketingmanagement | Marketing management | Unternehmenskultur | Corporate culture | Innovationsmanagement | Innovation management | Marketing |
-
Wang, Guangping, (2015)
-
Culture, conduct and innovation : a deconstruction of market orientation
Roach, David C., (2014)
-
Hasliza Abdul Halim, (2019)
- More ...
-
Proactive/responsive market orientation and marketing : research and development integration
Lamore, Paul R., (2013)
-
Maddux, Gary A., (1994)
-
Sustainable new product commercialisation : from Blue Oceans to Green Oceans
Lamore, Paul R., (2011)
- More ...