Proactive/responsive market orientation and marketing : research and development integration
Paul R. Lamore, David Berkowitz and Phillip A. Farrington
| Year of publication: |
2013
|
|---|---|
| Authors: | Lamore, Paul R. ; Berkowitz, David ; Farrington, Phillip A. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, 4, p. 695-711
|
| Subject: | Produktentwicklung | New product development | Marketing | Forschung | Research | Interne Kommunikation | Internal communication | Kundenintegration | Customer integration | Hochtechnologie | High technology | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009770306