Anthropological insights into customer behaviour
Investigates the contribution of anthropology to marketing which has been thought of as being negligible. Reviews its potential as we move towards market analysis and model building strategies for marketing. Suggests that it is likely to play a role in international marketing.
Year of publication: |
1971
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Authors: | Elliston Allen, David |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 5.1971, 2, p. 45-57
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Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Marketing research | Marketing planning | Strategy | International marketing |
Saved in:
Online Resource
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