The risk of embarrassment in buying luxury counterfeits : do face-conscious consumers care?
Ling Jiang, Annie Peng Cui and Juan Shan
| Year of publication: |
2023
|
|---|---|
| Authors: | Jiang, Ling ; Cui, Annie Peng ; Shan, Juan |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 8, p. 1996-2020
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| Subject: | Brand prominence | Face consciousness | Luxury counterfeits | Moral rationalization | Risk of embarrassment | Luxusgüter | Luxury goods | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Risiko | Risk |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-11-2021-0891 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014342198