Anything but typical : how consumers evaluate origin products based on their cues
Year of publication: |
2015
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Authors: | Spielmann, Nathalie |
Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 27.2015, 1, p. 23-39
|
Subject: | Packaging | Wines | Regression | Survey research | Konsumentenverhalten | Consumer behaviour | Wein | Wine | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Marktforschung | Market research | Weinbau | Wine industry |
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