Applicability of the technology acceptance model in examining consumer adoption patterns of online video streaming services : a factor-analytic study
Year of publication: |
2024
|
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Authors: | Roy, Shaunak ; Banerjee, Shivaji |
Published in: |
Perspectives in marketing, innovation and strategy. - London : Routledge, Taylor & Francis Group, ISBN 978-1-003-43446-7. - 2023, p. 70-80
|
Subject: | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Internet |
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