Application of GREEN scale to understanding US consumer response to green marketing communications
Year of publication: |
2018
|
---|---|
Authors: | Bailey, Ainsworth A. ; Mishrab, Aditya Shankar ; Tiamiyu, Mojisola F. |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 11, p. 863-875
|
Subject: | environment | GREEN | green advertising | green consumption values | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness | Werbung | Advertising | Werbewirkung | Advertising effects | Öko-Produkt | Sustainable product | Umweltmanagement | Environmental management | Marketingmanagement | Marketing management |
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