Marketing mix elements and customer service satisfaction : empirical evidence in the Malaysia edutainment theme park industry
Mohd Haniff bin Jedin and Indra a/p Balachandran
| Year of publication: |
2021
|
|---|---|
| Authors: | Mohd. Haniff Jedin ; Balachandran, Indra |
| Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 42.2021, 1/2, p. 93-107
|
| Subject: | customer service satisfaction | edutainment services | Marketing mix | theme park | Kundenzufriedenheit | Customer satisfaction | Marketingmanagement | Marketing management | Kundenservice | Customer service | Freizeitwirtschaft | Leisure industries | Malaysia | Dienstleistungsmarketing | Services marketing | Dienstleistungsqualität | Service quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2021.1947087 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607285