Application of PLS in marketing : content strategies on the internet
Year of publication: |
2010
|
---|---|
Authors: | Boßow-Thies, Silvia ; Albers, Sönke |
Published in: |
Handbook of partial least squares : concepts, methods and applications. - Berlin : Springer, ISBN 3-540-32825-4. - 2010, p. 589-604
|
Subject: | Internet | Electronic Commerce | E-commerce |
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