Application of Social Web tools to the internationalization of retail companies
Year of publication: |
2010
|
---|---|
Authors: | Mollá Descals, Alejandro ; Gómez-Borja, Miguel-Ángel ; Lorenzo-Romero, Carlota ; Mondéjar-Jiménez, Juan-Antonio |
Published in: |
Journal of business case studies. - Littleton, Colo., ISSN 1555-3353, ZDB-ID 2442106-6. - Vol. 6.2010, 7, p. 31-36
|
Subject: | Social Web | Social web | Einzelhandel | Retail trade | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization |
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