"New-wave" global firms : Web 2.0 and SME internationalisation
Jim Bell; Sharon Loane
| Year of publication: |
2014
|
|---|---|
| Authors: | Bell, Jim ; Loane, Sharon |
| Published in: |
New Developments in Online Marketing. - London [u.a.] : Routledge, ISBN 0-415-62887-3. - 2014, p. 33-49
|
| Subject: | KMU | SME | Globalisierung | Globalization | Social Web | Social web | Fuzzy-Set-Theorie | Fuzzy sets | Innovationsmanagement | Innovation management | Multinationales Unternehmen | Transnational corporation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010354591