Applied strategic marketing : a step by step approach
Karel Jan Alsem
| Alternative title: | Strategische marketingplanning |
|---|---|
| Year of publication: |
2019
|
| Authors: | Alsem, Karel Jan |
| Publisher: |
London : Routledge |
| Subject: | Marketing | Strategisches Management | Strategic management | Niederlande | Netherlands |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xii, 424 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Published in Dutch by Noordhoff Publishers, 1993, 2017 Includes bibliographical references and index |
| ISBN: | 978-1-138-33190-7 ; 978-1-138-33208-9 ; 978-0-429-82337-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011913543