Applying account planning to public relations
Year of publication: |
1999
|
---|---|
Authors: | Spencer, Claire |
Published in: |
Journal of Communication Management. - MCB UP Ltd, ISSN 1478-0852, ZDB-ID 2031803-0. - Vol. 4.1999, 1, p. 95-105
|
Publisher: |
MCB UP Ltd |
Subject: | The British Heart Foundation | Evaluation | Input | Impact | Influence |
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