Applying Change, (Social) Network and PR Theories to Introduce Social Media-Based Internal Communication
Year of publication: |
2012
|
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Authors: | Sievert, Holger ; Nelke, Astrid |
Publisher: |
[S.l.] : SSRN |
Subject: | Soziales Netzwerk | Social network | Interne Kommunikation | Internal communication | Social Web | Social web |
Extent: | 1 Online-Ressource (12 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: 15th International Public Relations Research Conference, March 2012 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 27, 2012 erstellt |
Classification: | Z00 - Other Special Topics. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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