How (social) media can change "change" in organizations
Holger Sievert and Astrid Nelke
Year of publication: |
2013
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Authors: | Sievert, Holger ; Nelke, Astrid |
Published in: |
Handbook of social media management : value chain and business models in changing media markets. - Heidelberg [u.a.] : Springer, ISBN 3-642-28896-0. - 2013, p. 59-72
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Subject: | Deutsche Lufthansa <Köln> | Social Web | Social web | Interne Kommunikation | Internal communication | Organisatorischer Wandel | Organizational change | Fluggesellschaft | Airline | Deutschland | Germany |
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