Applying complexity theory to deepen service dominant logic: Configural analysis of customer experience-and-outcome assessments of professional services for personal transformations
Year of publication: |
2014
|
---|---|
Authors: | Wu, Pei-Ling ; Yeh, Shih-Shuo ; Huan, Tzung-Cheng (.T.C.). ; Woodside, Arch G. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 67.2014, 8, p. 1647-1670
|
Publisher: |
Elsevier |
Subject: | Beauty salon | Complexity | Configuration | Contrarian | Transformation |
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