Applying complexity theory to understand Chinese consumers' decision-making in innovative products
Year of publication: |
2019
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Authors: | Zhang, Zhe ; Hou, Yuansi ; Zhu, Yongmin |
Published in: |
International studies of management & organization : ISMO. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1558-0911, ZDB-ID 2066498-9. - Vol. 49.2019, 2, p. 191-212
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Subject: | Chinese innovation | complex theory | information search | innate consumer innovativeness | perceived risk | Konsumentenverhalten | Consumer behaviour | China | Innovation | Komplexe Systeme | Complex systems | Komplexitätsmanagement | Complexity management | Produktentwicklung | New product development | Innovationsmanagement | Innovation management |
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