Applying complexity theory to understand Chinese consumers' decision-making in innovative products
Year of publication: |
2022
|
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Authors: | Zhang, Zhe ; Hou, Yuansi ; Zhu, Yongmin |
Published in: |
Global networks and innovation in China : international linkages and indigenous efforts. - London : Routledge, ISBN 978-0-367-77139-3. - 2022, p. 72-92
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Subject: | Konsumentenverhalten | Consumer behaviour | China | Innovation | Produktentwicklung | New product development | Komplexitätsmanagement | Complexity management |
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