Applying FSE to enhance customer value by improving store image in different consumer groups
Hsin-Pin Fu, Tien-Hsiang Chang, Arthur Lin, Sheng-Wei Lin and Chao-Han Chien
| Year of publication: |
May-June 2017
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| Authors: | Fu, Hsin-Pin ; Chang, Tien-Hsiang ; Lin, Arthu ; Lin, Sheng-Wei ; Chien, Chao-Han |
| Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 28.2017, 5/6, p. 481-500
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| Subject: | customer value | FSE | FAHP | store image | ARPU | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Firmenimage | Corporate reputation | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14783363.2015.1094368 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011723707