Applying lead user theory to young adults
Year of publication: |
2010
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Authors: | Oosterloo, N. ; Kratzer, J. ; Achterkamp, M.C. |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 22534994. - Vol. 11.2010, 1 (1.1.), p. 5-24
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Saved in:
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