Applying marketing in management and modernization strategies of public services: cases of study in South of Chile hospitals
| Year of publication: |
2009
|
|---|---|
| Authors: | Sudy, Jorge Riveros |
| Published in: |
International Review on Public and Nonprofit Marketing. - Springer. - Vol. 6.2009, 2, p. 181-183
|
| Publisher: |
Springer |
| Subject: | Cases of study | Chilean public health services | First generation marketing | Public marketing | Satisfaction | Service quality | Second generation marketing | Provider-user comparative | User orientation |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008552312