Applying Service Management Concepts to Enhance the Customer Experience in Retailing
| Year of publication: |
2014
|
|---|---|
| Authors: | Dean, Alison ; Rolland, Sylvie |
| Institutions: | Université Paris-Dauphine (Paris IX) |
| Subject: | Service à la clientèle | Consommateurs | Satisfaction | Commerce de détail | Customer services | Management | Consumer satisfaction | Retailing |
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Published in Customer Experience Management: Enhancing Experience and Value Through Service Management, |
| Classification: | L81 - Retail and Wholesale Trade; Warehousing ; M31 - Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10011122207