Quels effets des avis de consommateurs sur plateforme Internet dans les décisions d'achat ? Une approche exploratoire

The evolution of distribution channels evolves towards a complex multi-channel form, through the increasing importance of the Internet. Along this line, consumer online reviews (COR) platforms rise in order to provide information about the quality of products and services. Despite a growing empirical literature, little is known about the impact of COR on purchase decisions. In this research, we explore the concept of COR in order to present its particular context and to discuss managerial issues, as well as direction for future research.