Applying the extended theory of planned behavior to predict sustainable street food patronage in a developing economy
Year of publication: |
2019
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Authors: | Ukenna, Stephen ; Ayodele, Adeola A. |
Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 25.2019, 4, p. 404-434
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Subject: | consumer behavior | food marketing | Street food | sustainable consumption | sustainable food | Nachhaltigkeit | Sustainability | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Ernährungssicherung | Food security | Lebensmittel | Food | Ernährungsindustrie | Food industry | Verbrauchereinstellung | Consumer attitudes | Lebensmittelkonsum | Food consumption | Lebensmittelmarkt | Food market |
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