Korean consumer perspectives on social media advertising and intention to join brand pages
Year of publication: |
2014
|
---|---|
Authors: | Muk, Alexander ; Chung, Christina ; Kim, Jonghoon |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 24.2014, 4, p. 384-294
|
Subject: | Values | advertising | social media | affiliation | intentions to join brand pages | South Korea | Südkorea | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Werbung | Advertising | Werbewirkung | Advertising effects | Markenimage | Brand image |
-
Wilson, Jonathan A. J., (2022)
-
Weeraporn Supotthamjaree, (2021)
-
Tian, Shiyun, (2022)
- More ...
-
A cross-national study of the influence of individualism and collectivism on liking brand pages
Muk, Alexander, (2014)
-
Korean consumer perspectives on social media advertising and intention to join brand pages
Muk, Alexander, (2014)
-
Applying the technology acceptance model in a two-country study of SMS advertising
Muk, Alexander, (2015)
- More ...