Appraisal of the potential of the growth of e-retailer based on impact of perceived value on trust for online purchases
Year of publication: |
2018
|
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Authors: | Babu, Mujahid Mohiuddin ; Dey, Bidit Lal |
Published in: |
Strategic change. - New York, NY : Wiley Interscience, ISSN 1099-1697, ZDB-ID 2002166-5. - Vol. 27.2018, 5, p. 477-487
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Subject: | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Virales Marketing | Viral marketing |
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