Approacher be-wear? : increasing shopper approach intentions through employee apparel
Christian Barney, Carol L. Esmark Jones, Adam Farmer
| Year of publication: |
2020
|
|---|---|
| Authors: | Barney, Christian ; Esmark Jones, Carol L. ; Farmer, Adam |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 108.2020, p. 401-416
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| Subject: | Signaling theory | Customer approach | Embarrassment | Employee apparel | Role theory | Bekleidungsindustrie | Clothing industry | Bekleidung | Clothing | Konsumentenverhalten | Consumer behaviour | Signalling | Arbeitskräfte | Workforce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.11.061 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012175410