Approaches of fast moving consumer good brand manufacturers towards product development : "safe players" versus "productors" ; implications for retailers' management of manufacturer relations
Bodil Stilling Blichfeldt
| Year of publication: |
Apr. 2004 ; [Elektronische Ressource]
|
|---|---|
| Other Persons: | Blichfeldt, Bodil Stilling (contributor) |
| Institutions: | Institut for Miljø- og Erhvervsøkonomi <Esbjerg> (contributor) |
| Publisher: |
Esbjerg : Institut for Miljø- og Erhvervsøkonomi |
| Subject: | Konsumgüterindustrie | Consumer goods industry | Lieferantenmanagement | Supplier relationship management | Markenartikel | Brand |
| Extent: | Online Ressource, 41 p., text |
|---|---|
| Series: | Working paper. - Esbjerg : [Verlag nicht ermittelbar], ZDB-ID 2143637-X. - Vol. 56 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | nBibliography |
| Other identifiers: | hdl:10419/83056 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002405536