Approaches to determining the advertising appropriation
Albert Wesley Frey
| Year of publication: |
1965
|
|---|---|
| Authors: | Frey, Albert Wesley |
| Published in: |
Advertising management. - Homewood, Ill. : Irwin. - 1965, p. 62-73
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Baker, George L. jr. ed.: Effective marketing coordination. Chicago 1961 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002162148