Approaching global industrial marketing from a managerial cognition perspective : a theoretical framework
Sreedhar Madhavaram; Vishag Badrinarayanan; Elad Granot
| Year of publication: |
2011
|
|---|---|
| Authors: | Madhavaram, Sreedhar ; Badrinarayanan, Vishag ; Granot, Elad |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 26.2011, 7, p. 532-541
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Führungskräfte | Managers | Kognition | Cognition | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009410784