Appropriate use of cumulative abnormal returns in event studies
Year of publication: |
2013
|
---|---|
Authors: | Schöler, Lisa ; Skiera, Bernd |
Published in: |
Marketing : value creation or value destruction?. - Hamburg : Kovač, ISBN 3-8300-6812-3. - 2013
|
Subject: | Ereignisstudie | Event study | Kapitaleinkommen | Capital income | Börsenkurs | Share price | Ankündigungseffekt | Announcement effect |
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