Marketing : value creation or value destruction?
Lisa Schöler
| Year of publication: |
2013
|
|---|---|
| Authors: | Schöler, Lisa |
| Publisher: |
Hamburg : Kovač |
| Subject: | Werbung | Advertising | Virales Marketing | Viral marketing | Unternehmenserfolg | Firm performance | Produktgestaltung | Product design | Shareholder Value | Shareholder value | Finanzprodukt | Financial product | Kapitaleinkommen | Capital income | Ereignisstudie | Event study | Marketing | Wertschöpfung | Finanzmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [verlagdrkovac.de] |
| Published items: |
5 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XIX, 193 S. graph. Darst. 210 mm x 148 mm, 276 g |
|---|---|
| Series: | Schriftenreihe electronic commerce, marketing & finance. - Hamburg : Verlag Dr. Kovač, ISSN 2193-7036, ZDB-ID 2661191-0. - Vol. 3 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Frankfurt, Univ., Diss., 2012 |
| Notes: | Die Vorlage enth. insgesamt 5 Werke. - Kumulative Dissertation |
| ISBN: | 3-8300-6812-3 ; 978-3-8300-6812-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009671641