Arab-Muslim Americans' personality riddle and consumer ethnocentrism
Year of publication: |
2021
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Authors: | Al Ganideh, Saeb Farhan ; Awudu, Iddrisu |
Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 34.2021, 2, p. 110-130
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Subject: | acculturation | Arab-Americans | Consumer ethnocentrism | immigrants | religiosity | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Soziale Integration | Social integration | Migranten | Migrants |
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