Acculturation and apparel store loyalty among immigrants in Western countries
Year of publication: |
2021
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Authors: | Ashaduzzaman, Md ; Jebarajakirthy, Charles ; Das, Manish ; Shankar, Amit |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 5/6, p. 488-519
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Subject: | consumer ethnocentrism | ethnic community participation | Immigrant market | social influence theory | store loyalty | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Migranten | Migrants | Ethnische Gruppe | Ethnic group | Soziale Integration | Social integration | Bekleidung | Clothing | Einzelhandel | Retail trade | Nationalkultur | National culture |
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