Archaische Gesten im POS-Marketing : die Nutzung archaischer Gesten in der Display- und Plakatwerbung
Ralf A. Brickau, Joana Röhricht ; mit einem Vorwort von Achim Fringes
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Brickau, Ralf A. ; Röhricht, Joana |
| Other Persons: | Fringes, Achim (preface) |
| Publisher: |
Dortmund : readbox unipress |
| Subject: | Werbewirkung | Advertising effects | Kommunikation | Communication | Kaufentscheidung | Purchase decision | Ladengeschäft | Retail outlet | Experiment |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] |
| Extent: | IV, 33 Seiten Illustrationen, Diagramme 30 cm, 152 g |
|---|---|
| Series: | ISM working paper / ISM, International School of Management. - Münster : readbox unipress, ISSN 2627-4868, ZDB-ID 2818068-9. - Vol. No. 8 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-96163-107-0 ; 3-96163-107-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012878793