Archetyping the brand : strategy to connect
Year of publication: |
2011
|
---|---|
Authors: | Siraj, Sadaf ; Kumari, Shyama |
Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 8.2011, 3, p. 47-59
|
Subject: | Marketingmanagement | Marketing management | Markenimage | Brand image | USA | United States | Strategisches Management | Strategic management | Markenführung | Brand management |
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