Architectural branding : understanding and measuring its relevance for brand communication
Ursula Raffelt
| Year of publication: |
2012
|
|---|---|
| Authors: | Raffelt, Ursula |
| Publisher: |
München : FGM-Verl. |
| Subject: | Architektur | Architecture | Markenführung | Brand management | Markenwert | Brand equity | Gewerbeimmobilien | Commercial real estate | Kfz-Industrie | Automotive industry | Deutschland | Germany | Markenpolitik | Produktimage | Marktkommunikation | Corporate Design |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 189 S. Ill., graph. Darst. |
|---|---|
| Series: | Schriftenreihe Schwerpunkt Marketing. - München : FGM-Verlag, ZDB-ID 260765-7. - Vol. Bd. 77 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Fallstudie ; Case study |
| Language: | English |
| Thesis: | Zugl.: München, Univ., Diss., 2010 |
| ISBN: | 978-3-940260-24-6 |
| Classification: | Marketing ; Architektur: Sonstiges |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009743222