Clarifying the relationship between involvement variables and advertising effectiveness among young people
Year of publication: |
2014
|
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Authors: | Te'eni-Harari, Tali |
Published in: |
Journal of consumer policy : consumer issues in law, economics and behavioural sciences. - Dordrecht : Springer, ISSN 0168-7034, ZDB-ID 230313-9. - Vol. 37.2014, 2, p. 183-203
|
Subject: | Advertising involvement | Product involvement | Advertising information processing | Advertising effectiveness | Young people | Werbewirkung | Advertising effects | Jugendliche | Youth | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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