Consumer reactions to attacks against cherished brands
Year of publication: |
2024
|
---|---|
Authors: | Cheng, Li Keng ; Toung, Chung-Lin |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 6, p. 1115-1139
|
Subject: | Brand | Compensatory consumption | Psychological ownership | Self-threat | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Markenartikel | Markenimage | Brand image |
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