Are consumers in collectivist culture mostly indifferent to sports lesson programs? : a DAQ simulation on the Kano fuzzy model
Kyunghee Bu, Seong Yong Park
| Year of publication: |
May 2016
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| Authors: | Bu, Kyunghee ; Park, Seong Yong |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 5, p. 1656-1660
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| Subject: | Kano fuzzy model | Direct question | Area estimation | Collectivist consumers | Fuzzy-Set-Theorie | Fuzzy sets | Konsumentenverhalten | Consumer behaviour | Simulation |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.10.034 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011450935